Tuesday, March 2, 2010

Upcoming Fratello Changes

We pride ourselves on carrying the largest variety of Fratello pods on the web. We started our business selling only Fratello and have expanded the Fratello product line from the original 5 varieties back in early 2007 to over 40 varieties today.

Over the past 3 years, Fratello has changed their philosophy and is now focused on sourcing unique single-origin coffees in a Direct-Trade relationship with coffee farmers. I have seen the quality of their coffees improve every year and we have been privileged to bring you some of the finest coffees on the market today
including our exclusive Cup of Excellence pods. We are excited about some
of the new coffees Fratello is sourcing that we will be adding to our inventory
in the coming months.

After a careful analysis of our sales patterns and following Fratello's lead towards single-origin direct-trade coffees we have decided to discontinue several of Fratello's coffee pods from our lineup. We realize that one or more of these pods may be a favorite for some of you. Unfortunately, we have minimum order quantities and the pods we are discontinuing have not been moving fast enough to stay fresh. Fresh coffee is our number one priority and we are committed to only selling pods that are within their guaranteed freshness dates.

The following Fratello coffee pods will be discontinued and the remaining inventory has reached their expiration dates. These pods are currently being offered at special $4.99 per box clearance prices until they are gone. Quantities are limited, so act quickly!


Acid Jazz
Guatemalan Nueva Granada

Highlander Grogg
Honduras Marcala
Kauai Blend
Nicaraguan Mama Mina
Nicaraguan Organic Fair Trade
Outlaw Blend
Peru Organic Decaf
Snakebite
Sunshine Coast Organic Fair Trade


We're absolutely committed to the Fratello product line and want to assure you that these changes will insure that we can continue to source Fratello's
newest and best coffees while maintaining our coffee freshness standards.


Sincerely,


Chad Elliott
President
The Coffee Artisan

0 comments:

Post a Comment

Followers